Advertising and Marketing

  • Advertising sales
    Teaching students that advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.
  • Selling Advertising
    A short lesson plan to start students off selling advertising for the newspaper, including what to wear, what to say, etc.

Press conferences

  • Mock Press Conference
    Students, who assume the role of competitors, are given a teacher-written press release on a mock company or organization which is purposely incomplete. Students then prepare a set of questions to ask at a mock press conference.
  • Classroom Press Conference
    This lesson demonstrates how to hold a press conference in the classroom. It asks students to arrange the conference and guest, to do research, to ask good questions and then compete for the honor of having their work appear in the paper.