Audience Engagement Lesson – Day One

Prepared by: Jami Williams, Mexico High School, Mexico, Missouri

Students will delve deeper into using social media accounts to build their own personal brand as a journalist and build a following.


  1. PowerPoint presentation
  2. Project-based learning


  1. Level 1 (Basic) understanding how to use social media to create a brand.
  2. Level 2 (Proficient) generation of collateral that will be used to help students create a personal brand.


  1. Audience Engagement PowerPoint Day 1
  2. Brand Yourself


Steps to check for student understanding

  1. Teacher will do frequent comprehension checks in the form of Classroom Assessment Techniques (thumbs up, thumbs down; exit slip in the form of post-it note summary)
  2. This module will include a heavy amount of independent work and research. The teacher will act as a facilitator but will also benefit from research and contribution to the assets list that will be created throughout this unit for future use.


  1. Suggested bell ringer: If you bottled yourself and marketed you, what would you be and what would you be called?
  2. Teacher will present the PowerPoint.
  3. Teacher will assign the Brand Yourself assignment and allow the students to begin working on it in class.
  4. BE PREPARED Рthe actual work that needs to be done might take more than one day… they are being asked to prepare a poll. An online poll such as Google forms or SurveyMonkey will help speed up the process.
  5. Students should be prepared to share their work the next day and should begiven time to distribute posters.


  1. Exit slip: Do you feel that modern social media has made young people better communicators? Why or why not?